Protected Places

The Problem

Motorola Solutions set its sights on a new market by partnering with local police departments to monitor crimes through citizen-provided camera footage. This initiative aims to leverage the growing trend of community-sourced surveillance to enhance public safety.

However, since this represents an entirely new product line for the company, it will require comprehensive research and planning. Detailed market analysis, technological assessments, and strategic development are critical to ensure a successful product launch.

The Solution

Protected Places was developed using a data-driven design approach grounded in extensive community research, competitive analysis, and collaboration with internal stakeholders to validate both the product concept and market need before development began. These insights shaped a polished, user-centered experience that clearly communicated the initiative, built trust within the community, and gave potential participants the confidence to understand the program and commit to becoming part of the project.